I love the perspective of this photo. The BBB has a very proud architectural look for a bag that otherwise does a great impersonation of a paper bag..... which it is not! Perhaps you remember the "I AM NOT A PLASTIC BAG" bag by London designer Anya Hindmarch. An amusing eco-fashion overstatement, if you will; whereas our BBB is more of an anti-fashion understatement? it can fool you that it is paper with all the qualities of paper that are desirable; and every now and then we should point out that we are NOT a paper bag but a very unique handmade, handwaxed cotton carryall. We were honoured when philosopher/geography professor Amy Lavendar Harris of York University contemplated our BBB and the nature of things artisnally wrought by hand: http://readingcities.com/index.php/toronto/comments/poiesis_contemplating_the_brave_brown_bag/ A bit over my head but I am all for 'poiesis!!! Ancient Greek 101 is coming back to me.