No, this is not my being esoteric, tis' the beautiful whimsical shapes of Japanese script... and the homepage of GOJUON, our Japanese dealer; they are amazing purveyors of all things papery and writing instruments from the mundane to the exotic including the BBB. The shop is down a tiny alley in the luxury Ginza district of Tokyo. www.Gojuon.com. Owner Kyoko Uino, has also designed a dedicated website for the BBB www.bbbag.jp. - all in Japanese of course. What more can I say.... A 1000 BBB is worth a word in Japanese calligraphy. However, please note it would appear the Japanese translation for the Brave Brown is the Brave Brown Bag!!! Cool.