The logo for the BBB started out with a family crest that looked very much like the boar's head on the Gordon's gin label. The family moniker in Latin - "fortes fortuna juvat" translates "fortune favours the brave". It all just sort of fell into place and made perfect poetic sense to replace the boar's head with a profile of Max our black Labrador, who then departed so wings were added and voila the transformation was complete: fortune favours the Brave Brown Bag. Le sac de charlotte was the suggestion of a French sale rep who said it was a stylish play on le sac de papier and furthermore a brave brown bag would never translate well en francais. Mais oui. As poet Coleridge once said: "Emblem reduceth conceits intellectual to images sensible, which strike the memory more" I hope so. Or just say BBB
